A small agency built around one idea: clear numbers, profitable growth.
20-20 has run paid growth for e-commerce brands since 2020. We work remotely from Germany with brands across the DACH region, in a small senior team that stays close to the account and to the people behind it.
- 80+
- e-commerce brands supported
- €30M+
- ad spend managed
- 2020
- running paid growth since
Four principles that shape every engagement.
Senior people on the account
The person who plans your account runs it. No junior rotation, no account manager layer, no waiting for the expert.
Data before opinion
We fix measurement first and let the numbers arbitrate. If the data cannot answer a question, we design a test that can.
Implementation over advice
We build accounts, creatives and tracking ourselves. Recommendations that nobody implements are worth nothing.
Beyond the ad account
Offer, shop, margin and retention decide whether paid works. We will tell you when the lever is not in the ad account.
Run by a practitioner, not a sales team.
20-20 was founded in 2020 by Florian Schäffner, who has spent the years since in the accounts of more than eighty e-commerce brands, from first paid tests to seven-figure annual budgets. He still runs client accounts himself and is the first person you talk to.
The name is a reference to 20/20 vision: seeing clearly what is going on in your funnel, and acting on it. That is the whole philosophy, and it is why measurement always comes first.
Tools we work with daily
- Meta Ads
- Google Ads
- GA4
- Google Tag Manager
- Server-side tagging
- Meta Conversions API
- Shopify
- Klaviyo
- n8n
- Looker Studio
Brands we have worked with
Ready to scale profitably?
A 30-minute call. We look at your accounts and tell you honestly whether and how we can help.









